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How to compete with 200+ other STR in my 30A area.
Superhost for 2 years. Need help on maximizing my listing in an highly sought after area where I've got 200+ competitors in the same neighborhood. Any ideas on improving or outreach? www.Airbnb.com/h/good-vibrations-30A Superhost for 2 years. Need help on maximizing my listing in an highly sought after area where I've got 200+ competitors in the same neighborhood. Any ideas on improving or outreach? www.Airbnb.com/h/good-vibrations-30A Hi @Michelle4626, Firstly, congrats on being a Superhost for 2 yearsâthatâs a great achievement! I had a look at your listing, and you're in an incredible location, which is a big plus, but I totally get the challenge of standing out in such a saturated market. Your listing is just flawless. I dont think so you need to do anything but still here are a few ideas that might help maximize your listing and outreach:Photo Refresh with a Storytelling Angle: In competitive areas, listings with photos that tell a âlifestyle storyâ (like morning coffee on the patio, beach gear ready to go, cozy evening lighting) tend to grab more attention. Maybe consider adding a few âexperience-styleâ shots.Offer a Limited-Time Deal: A slight drop in price for a few days or a special midweek discount could help you show up more often in filtered search results.Guest Experience Add-Ons: Think about offering something small but memorable, like a welcome basket with local snacks or beach gear rentalsâguests mention these extras in reviews.Happy Hosting! Regards,Nandini Hi @Michelle4626, Firstly, congrats on being a Superhost for 2 yearsâthatâs a great achievement! I had a look at your listing, and you're in an incredible location, which is a big plus, but I totally get the challenge of standing out in such a saturated market. Your listing is just flawless. I dont think so you need to do anything but still here are a few ideas that might help maximize your listing and outreach:Photo Refresh with a Storytelling Angle: In competitive areas, listings with photos that tell a âlifestyle storyâ (like morning coffee on the patio, beach gear ready to go, cozy evening lighting) tend to grab more attention. Maybe consider adding a few âexperience-styleâ shots.Offer a Limited-Time Deal: A slight drop in price for a few days or a special midweek discount could help you show up more often in filtered search results.Guest Experience Add-Ons: Think about offering something small but memorable, like a welcome basket with local snacks or beach gear rentalsâguests mention these extras in reviews.Happy Hosting! Regards,Nandini Nandini11, Thank you for the great feedback. I'm definitely thinking about storytelling ideas for the photos. And. I'm already doing the welcome and thank you gift ideas for returns and awesome guests. It's just tough in this market amongst other Stars in my area who offer just the same things just a different price point. Thank you Michelle Nandini11, Thank you for the great feedback. I'm definitely thinking about storytelling ideas for the photos. And. I'm already doing the welcome and thank you gift ideas for returns and awesome guests. It's just tough in this market amongst other Stars in my area who offer just the same things just a different price point. Thank you Michelle You're very welcome!It sounds like you're already doing a great job with thoughtful touches like welcome and thank-you giftsâthat kind of personal hosting really stands out in guest reviews over time. I completely understand how challenging it can be in such a competitive area, especially when everyoneâs offering similar amenities. Thatâs where those small, authentic details (like photo storytelling or even highlighting your personal host style) can really help you connect with the right guests. Youâve already built a strong foundation with 2 years as a Superhost, so you're clearly doing something right! Keep goingâyouâve got this.Regards,Nandini You're very welcome!It sounds like you're already doing a great job with thoughtful touches like welcome and thank-you giftsâthat kind of personal hosting really stands out in guest reviews over time. I completely understand how challenging it can be in such a competitive area, especially when everyoneâs offering similar amenities. Thatâs where those small, authentic details (like photo storytelling or even highlighting your personal host style) can really help you connect with the right guests. Youâve already built a strong foundation with 2 years as a Superhost, so you're clearly doing something right! Keep goingâyouâve got this.Regards,Nandini Hi @Michelle4626 , Good question and lots of competition out there and hard to stand out now-a-days. Our market has lots and lots of options, perhaps similar to yours in that aspect. If you aren't already, you should be mining your past guests for future reservations. Here's some thoughts: - we have about 45% of our calendar booked with repeat guests at this point. Some come every year, some every other year. For reference we purchased in Aug 2020, went live the same month. We have one guest on their 6th stay with us, several on their 4th, and several on their third. - for our AIRBNB business, if it is someone we want to book again, we offer a 'great guest' discount of 'XX" off a future trip. We send this message after check out, once our cleaning crew has thoroughly been thru the home and verified all is well. - if you haven't already been doing something similar, you can always go back and reach out to those that really stood out and had a great experience and invite back with whatever discount makes sense (waive the cleaning fee, discount of X, something else). - I am always surprised at who responds when I send marketing messages (if you have business thru other channels). We only send 2 or 3 times a year and sometimes I think it isn't worth it but sure enough a few new repeaters pop up re-affirming that it works, if that makes sense. good luck! Hi @Michelle4626 , Good question and lots of competition out there and hard to stand out now-a-days. Our market has lots and lots of options, perhaps similar to yours in that aspect. If you aren't already, you should be mining your past guests for future reservations. Here's some thoughts: - we have about 45% of our calendar booked with repeat guests at this point. Some come every year, some every other year. For reference we purchased in Aug 2020, went live the same month. We have one guest on their 6th stay with us, several on their 4th, and several on their third. - for our AIRBNB business, if it is someone we want to book again, we offer a 'great guest' discount of 'XX" off a future trip. We send this message after check out, once our cleaning crew has thoroughly been thru the home and verified all is well. - if you haven't already been doing something similar, you can always go back and reach out to those that really stood out and had a great experience and invite back with whatever discount makes sense (waive the cleaning fee, discount of X, something else). - I am always surprised at who responds when I send marketing messages (if you have business thru other channels). We only send 2 or 3 times a year and sometimes I think it isn't worth it but sure enough a few new repeaters pop up re-affirming that it works, if that makes sense. good luck!
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