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Reply to thread: How To Compete With 200 Other STR In My 30A Area
Hi @Michelle4626 , Good question and lots of competition out there and hard to stand out now-a-days. Our market has lots and lots of options, perhaps similar to yours in that aspect. If you aren't already, you should be mining your past guests for future reservations. Here's some thoughts: - we have about 45% of our calendar booked with repeat guests at this point. Some come every year, some every other year. For reference we purchased in Aug 2020, went live the same month. We have one guest on their 6th stay with us, several on their 4th, and several on their third. - for our AIRBNB business, if it is someone we want to book again, we offer a 'great guest' discount of 'XX" off a future trip. We send this message after check out, once our cleaning crew has thoroughly been thru the home and verified all is well. - if you haven't already been doing something similar, you can always go back and reach out to those that really stood out and had a great experience and invite back with whatever discount makes sense (waive the cleaning fee, discount of X, something else). - I am always surprised at who responds when I send marketing messages (if you have business thru other channels). We only send 2 or 3 times a year and sometimes I think it isn't worth it but sure enough a few new repeaters pop up re-affirming that it works, if that makes sense. good luck!
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