Thoughts on how I should expand?

I currently offer a somewhat niche tourism offering, the only free walking tour in a very big American city that isn't known for tourism (but which has a huge population and has had many recent arrivals and gets tons of business travellers). I started off on guruwalk and then added viator/tripadvisor as well as my own personal website. I only offer the tour on weekends (Saturday and Sunday mornings), and it's the same tour and route every single time: a loop around downtown that has some good stories and some notable landmarks. I've been slowly building up bigger and bigger groups throughout the year, averaging group sizes of 4-6 at the beginning to 15-25 lately. My tours are free, but I average around $15 per person in tips, or about $200-$300 per 2-hour tour. I'm now wondering what I should do to expand my business. * Build up my SEO and try to get bigger groups * Try to get listed on other OTA's like getyourguide * offer more of the same tour (like in the afternoon as well as morning) * create another walking tour * create another kind of tour * expand to other tour items * move away from free walking tour model to paid model * try to go for corporate clients? (may be hard, I would need to look into getting an LLC and business-related stuff) What are your thoughts? --- **Post Details:** - **Subreddit:** r/Tourguide - **Author:** u/Dismal_Champion_3621 - **Score:** 6 upvotes - **Upvote Ratio:** 100.0% - **Comments:** 8 - **Posted:** 4/29/2025 - **URL:** https://reddit.com/r/Tourguide/comments/1kawk06/thoughts_on_how_i_should_expand/